UX DESIGN · BRANDING · DEVELOPMENT
Social Media Strategy and Content Creation for Myotone
Creating a brand's social media presence from scratch, including youtube, instagram, facebook, x, pinterest & tiktok, creating content such as graphics, photos, and videos.
The Challenge
Creating an online presence for a brand with no social media and no content or assets, and growing the reach across platforms to introduce the brand to new users before the product launch.
My Role
Content Creation, Graphic Design, Social Media Management, CRM, Email Campaigns, Marketing Material
Timeline
9 Months
Outcome
Gained 5k+ followers and reached 1M+ new users in under one year, created traction for the brand pre-launch, and drove 10k+ users from socials to the website.
Competitor Research
During the research phase, I specifically looked at brands in a similar niche and with a similar target audience to see what was working well for them. I looked at their content, messaging, visual style, and engagement to help shape Myotone's approach and identify opportunities to connect with a 30-40 year old female audience.
Content Strategy
To create interest ahead of the product launch I developed a content strategy with three main pillars of content, and planned posts 1-2 months ahead in a content calendar. Using Meta Business Suite to manage content and HubSpot for CRM and email collection, I tracked audience engagement and adjusted the strategy based on what was performing best across each platform.
Content Creation
I created the social content from the ground up, including graphics, photography, and short-form videos. Content was filmed/edited in app and posted natively to each platform rather than mass posting.
1M+
New users reached
5k+
Followers gained
10K+
Users funneled to the website
