UX DESIGN · BRANDING · DEVELOPMENT

Building Responsive and Accesible Wesbites for Small Businesses

Led design and development of several websites for both local businesses and startups, meeting stakeholder benchmarks and delivering on set deadlines.

Project Overview

The Challenge

Each landing page has to be tailored to the specific needs of the business, whether they are looking to get more leads as phone calls, or attract new investors with an impressive landing page.

My Role

UX Design, Logo Design, Front-End Development

Timeline

2 months - 18 months

Outcome

Optimized site load times to be under 1 second, built SEO optimized websites that are easily searchable, exceeded stakeholder expectations.

Design Process

User Personas

My first step is to create user personas based on research into each business, its audience, and project goals. These personas were then used to develop journey maps and user flows, helping define the site architecture, prioritize information, and create a clear path through the experience.

Prototyping

Using the site architecture, prioritized content, and user flows, I developed wireframes and interactive prototypes to establish the layout and functionality before development. This process helped ensure the designs were responsive, accessible, and aligned with both user needs and stakeholder goals.

Development

I developed responsive, accessible websites across WordPress, Shopify, Webflow, and custom HTML, CSS & JavaScript. Designs were translated into functional websites with a focus on performance, SEO, and usability, including optimizing site load times to under one second while meeting project deadlines.