UX DESIGN · BRANDING · DEVELOPMENT
Creating a Cohesive Corporate Identity
Rebranding a corporate entity and creating a style guide, new website, and cohesive assets (decks, business cards, forms etc.)
The Challenge
The brand needed a modern refresh, as well as a new website, and the branding was not consistent across company content, requiring a style guide and creation of reusable assets.
My Role
Brand Identity, UX Design, Front-End Development, Resuable Asset Creation, Deck Design
Timeline
3 Months
Outcome
Decreased website load time by 1.5 seconds, created 12+ resuable company assets, ensured that branding remains consistent through a comprehensive style guide.
Target Audience Research
Research focused on understanding the company's audience, and meshing the audience needs with stakeholder goals and values. These insights shaped the visual direction and website experience, ensuring the brand messaging was correct while resonating with its intended audience.
Prototyping
The new website experience was mapped out in Figma, using an interactive prototype to explore page structure, navigation, and key user flows before development. The prototype helped refine the experience early and provided a clear reference for translating the designs into the final website.
Review & Guideline Creation
A comprehensive review of the company's existing materials identified inconsistencies across branding, layouts, and visual assets. From there, I created a detailed style guide and 12+ reusable company assets, giving the team clear guidelines and flexible resources to maintain a consistent identity across presentations, business cards, forms, and other company materials.
1.5s
Website speed increase
12+
Reusable company assets
43%
Website traffic increase
