UX DESIGN · BRANDING · DEVELOPMENT
Creative Direction: Skincare Product Launch
Directing a video shoot to get product footage, marketing material, tutorial videos and content for social media leading up to a brand launch.
The Challenge
Plan and direct a video shoot to serve multiple marketing purposes, staging shots to be used both vertically and horizontally while capturing the essence of the brand.
My Role
Directing, Research, Planning/Organization, Talent Aquisition, Editing, Creative Strategy
Timeline
1 month | 1 week prep | 2 day video shoot | 3 weeks post production
Outcome
Created 10+ tutorial videos for youtube, 2 promotional videos, 20+ vertical short form content videos & reached 10k+ new users.
Planning
Since there were several priorities for this project, I had to balance getting footage for tutorial videos, marketing content, and staging so that all the footage could be useable in vertical format. I created a shot list, prop list, and budgeted the time needed for all the necessary content.
Directing
On the day of the shoot I coordinated with multiple models as well as a videographer, directing the shots and the staging of each scene, making sure the day went smoothly, stayed on time, and kept a professional atmosphere throughout the shoot.
Editing & Distribution
After we recieved the raw footage I edited it for youtube, as well as for promotional marketing material, and was able to get 20+ short form videos to use for social media.
10K+
New users reached
30+
Short and long form videos created
30 days
Completed a 1 month turnaround
