UX DESIGN · BRANDING · DEVELOPMENT
Myotone Rebrand & Digital Experience
Led a complete redesign of Myotone Skincare including branding, packaging, website, mobile app, and social media strategy.
The Challenge
To prepare for the launch of this new skincare brand, I was given the task of a complete rebrand, including redoing the website, app, packaging, building a social media prescence and creation of all associated assets.
My Role
Branding, UX Design, User Research, Wordpress Website Development, Graphic Design, Social Media Management, Content Creation
Timeline
3 month website build | 16 month social media managment | 1 month video campagin | 2 month packaging complete redesign
Outcome
Modernized the brand for a mid thirties female audience, expanded audience reach from 0 to 1M+, grew website traffic of 1K+ per month & created a large content bank or professional product images and promotional content including video content.
Competitor Research
Even though the microcurrent skincare market is small, there was a lot to learn from competitor research. Almost all of the competitors had a mobile app, and a similar social media presence, which helped shape where we wanted to position the brand and how we could stand out among such a tight group.
Understanding the User
Before creating the website and app, I created a task flow and user flow, to better understand the final destination of the user, and several journey maps to help indetify pain points of the user experience.
User Centered Design
When I began protoyping the website and app design in Figma I referenced my earlier research to better understand user expectations and make design choices that would appeal to a relativley niche audience of 30-40 year old women who are interested in skincare.
1M+
New users reached
#1
Google ranking
350%
Website traffic
